Social Media
At Castle Hill Library we believe it is important to understand the use of social media by both our patrons using facilities and their family members.
In particular we would like to focus on informing parents as it is vital that parents understand the risks, needs and benefits of their child using social media. Below is an outline of the Library's action process in regards to social media.
These platforms can take the form of:
The risks associated with social media for adolescents and young adults include
Please see O'Keefe & Clarke-Pearson 2011 for more information.
Facebook
The library has chosen to use a Facebook page in conjunction with this blog as a way to communicate to its targeted audience of teenagers and young adults as '24% of teens go online "almost constantly" facilitated by the widespread availability of smartphones' (Lenhart 2015, para. 1).
Facebook is a unique communication tool that offers a platform to share posts, videos, photos and files to a large audience.
The benefit of using Facebook from the library's perspective is that
In the future, relating to this blog, the Library would like to explore creating profiles on
In particular we would like to focus on informing parents as it is vital that parents understand the risks, needs and benefits of their child using social media. Below is an outline of the Library's action process in regards to social media.
Why use social media?
'The term "social media" refers to the wide range of Internet-based and mobile services that allow users to participate in online exchanges, contribute user-created content, or join online communities' (Library of Parliament 2012, p. 1)These platforms can take the form of:
- 'Blogs - for example blogger
- Wikis
- Social bookmarking
- Social networking sites - for example Facebook
- Status-update services - for example Twitter
- Virtual world content
- Media-sharing sites - for example YouTube'
The risks associated with social media for adolescents and young adults include
- 'peer-to-peer - for example cyber bullying
- in-appropriate content - for example sexting
- lack of understanding of online privacy issues
- outside influences of third-part advertising groups'
Please see O'Keefe & Clarke-Pearson 2011 for more information.
Facebook is a unique communication tool that offers a platform to share posts, videos, photos and files to a large audience.
The benefit of using Facebook from the library's perspective is that
- It is a low cost-marketing strategy
- We can share basic information about the library
- We can share pictures and videos about and relating to the library
- It offers us a way to communicate with existing and potential library community members
- We can provide customer support
- It can direct people to the library catalogue or other library platforms
- We can target specific audiences
Please note that these benefits are modeled off Business Queensland 2016.
In the future, relating to this blog, the Library would like to explore creating profiles on
- YouTube
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